
Grow your brand with strategic marketing.
Second Journey Partners delivers expert branding, messaging, digital marketing, and communications to help businesses refine their voice, expand their reach, generate revenue, and achieve lasting impact.
Our approach
At Second Journey Partners, we believe that great marketing starts with a deep understanding of your brand’s story, audience, and goals. Our approach is both strategic and hands-on—we collaborate closely with you to develop compelling messaging, targeted digital marketing, and impactful communications that drive engagement and revenue. Whether refining your brand identity, optimizing digital channels, or crafting content that resonates, we bring clarity, creativity, and data-driven insights to every project. With a focus on measurable results, we help businesses navigate their next chapter with confidence and success.
Who We Are
Erik and Cassandra Johnson have a combined 50 years of strategic marketing experience including deep expertise in brand, performance, product, messaging, content, and public relation.
Our services
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Branding
We help businesses craft a distinct and memorable brand identity that resonates with their audience. From defining your brand voice and messaging to designing a cohesive visual identity, we ensure every touchpoint reflects your unique story and values. Whether you’re launching a new brand or refining an existing one, our strategic approach builds clarity, consistency, and connection—setting you apart in a crowded market.
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Messaging
Clear, compelling messaging is the foundation of effective marketing. We help businesses articulate their value with precision and impact. From brand storytelling and key messaging frameworks to taglines and content strategy, we craft language that resonates with your audience and drives action. Whether refining your existing messaging or starting from scratch, we ensure your voice is consistent, authentic, and aligned with your brand’s goals.
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Digital Marketing
We design digital marketing strategies that drive visibility, engagement, and growth. From websites, SEO, and content marketing to email campaigns, paid search, and social media, we create targeted, data-driven solutions that connect you with the right audience at the right time. Whether you need to build brand awareness, generate leads, or optimize your online presence, our strategic approach ensures measurable results and lasting impact.
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Content Marketing
Building credibility and trust starts with the right story, shared in the right places. We help businesses earn media coverage, establish thought leadership, and create compelling content that positions them as industry experts. We craft narratives that engage audiences and amplify your brand’s voice. Our strategic approach ensures that your insights and expertise gain the attention they deserve—driving awareness, influence, and long-term authority.
“There are few people I trust with marketing my business more than Erik and Cassandra. ”
— JOHN B. CLIENT