Grow your business with strategic marketing.
For some companies, the second journey begins when what once worked just isn’t working anymore. When the business has outgrown its early messaging, brand, or marketing approach. For others, it’s a pivot, a shift in focus, audience, or ambition that requires fresh messaging, a stronger online presence, or meaningful data. At Second Journey Partners, we meet businesses in this moment of reinvention, refinement, or renewal. If you are ready to level up your brand, clarify your story, or simply ready to stop guessing about digital marketing, we bring strategy, positioning, and execution together to move you forward. With purpose.
Our Approach
No jargon. No bloated decks. Just smart strategy and hands-on help.
We don’t believe in bloated strategies that collect dust. We believe in rolling up sleeves, digging into what’s actually happening, and building marketing that works for your business. Not just in theory, but in practice.
Our approach is practical, flexible, and built around your goals, not a one-size-fits-all framework. We listen, adapt, and move at the speed that makes sense for your business.
Sometimes that means big-picture planning. Sometimes it’s jumping into the weeds and building something new or fixing what’s broken. However we work together, whether it’s project-based, fractional, or hourly, the goal is always the same: make marketing simpler, clearer, and more effective.
What We Do
Ideas are easy. Execution is everything.
Marketing has a lot of moving parts. We help make sure they’re all moving in the right direction. Maybe you need a sharper story. A better website. Or someone to untangle your analytics and help you focus on what actually matters. We meet you where you are and help you move forward, with less chaos and more confidence.
Here’s some of what that might look like:
Sharpening your brand positioning, targeting, and messaging
Building out content strategy (and actually creating the content)
Creating marketing plans and execution roadmaps
Fixing websites that don’t convert
Making sense of your SEO, marketing analytics, and ROI scorecard
Planning a smarter product or service launch
Optimizing your marketing tools and systems for speed, clarity, and results
Creating lead nurture flows that don’t sound like robots
Getting marketing and sales to stop pointing fingers and start collaborating
If it touches brand, content, data, or digital execution, odds are we’ve done it and can help you do it better.
Your Partner
Erik Johnson brings over 25 years of experience in brand strategy, digital transformation, performance marketing, and product management. He has held senior marketing roles, including Senior Vice President positions, across public, private, private equity-backed, and family-owned businesses.
Industries served include:
Healthcare / medical
Travel / transportation
Hospitality / leisure
Real estate /commercial leasing / multifamily
Fintech / financial services
Technology
Media
Associations / non-profits
Startups
Telecommunications
Ecommerce
Oh, and did we mention Erik is an Advanced Sommelier? He brings the same curiosity and storytelling to wine as he does to marketing, and loves sharing both with experts and beginners alike.
Second Journey Partners Blog
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Some people pair wine with food; I like to pair it with marketing strategy. In this post, I explore what a great Barolo can teach us about building lasting, resonant marketing: structure, patience, depth, and a story that unfolds over time.